Data mining and monetization platform, MEMob+ opens offices in Riyadh and Doha
MEmob+, the leading data, and location-driven marketing services company, is building on its success in Saudi Arabia and Qatar with the opening of offices in Riyadh and Doha.
The move reflects a rapid rise in demand for its services from both these markets. The new operations will be led by Saad Bleik, who will be reporting to Ihab El Yaman, MEmob’s CEO and Co-founder. Since its formation in 2019, MEmob+ has managed its clients across the KSA and Qatar from its head office in Dubai. The opening of offices in both Riyadh and Doha will enable the company to extend a greater level of support and service to its existing and potential clients.
In the image above Ihab El Yaman, CEO & Co-Founder at MEMob+, and Saad Bleik
In the last few years, MEmob+ has seen significant growth in the number of clients using its data, technology, and services to improve the precision, performance, and effectiveness of its marketing investments. This isn’t limited to the GCC, as the company is also expanding to Europe, where it already has an operation in Munich, and a regional head office in Madrid, and will soon be followed by a satellite office in Valencia’s digital hub.
MEmob+ is a leading data mining platform and location-driven product. The Martech company has exclusive partnerships with local and international first-party data holders, giving it access to billions of device IDs globally. It is one of the world’s largest data sources, supporting brands’ data-driven media activities, location measurement and footfall attribution, research, and analysis. It is backed by Singapore-based Near, the global leader in privacy-led data intelligence on people, places, and products.
“These office openings couldn’t have come at a better time. Not only is the transformation of marketing picking up pace in the region, with brands using data in more sophisticated ways, but the environment in which they operate is evolving too. Just consider the introduction of Saudi Arabia’s Personal Data Protection Law regulating the collection, processing, and use of personal data in the Kingdom this March,” commented Saad Bleik, who will be heading operations for the new offices. “MEmob’s expertise and technology are much needed than ever to navigate this complex, yet exciting, landscape and fulfill brands’ ambitions. Organizations with operations in the Kingdom or those processing data of Saudi residents will have one year to comply with the new requirements," he added.
“Thanks to its experience of managing consumer data in 144 countries, many with similar legal frameworks, MEmob+ already advises and supports local and international companies in collecting, managing, enriching, analyzing, and activating their first-party data in compliant ways,” added Bleik.
