Khan has previously worked in various leadership positions with NTT Data, Microsoft, and the NHS.
Merkle, Dentsu’s technology-enabled, data-driven customer experience management company, announced the appointment of Omar Khan as Head of Data & Analytics of the MENA business.
Khan’s arrival comes as local and regional clients continue to undergo digital transformation on their journey to meet ever-changing customer expectations. In his new role, Khan will lead analytics product development and innovation efforts, while driving the adoption and use of analytics, cloud, and data engineering across both Merkle and Dentsu’s media and creative brands.
Bringing more than 18 years of experience in the fields of data warehousing, business intelligence, data engineering, and analytics, Khan has a proven track record working across a diverse range of global and national brands from healthcare to telecommunications. Prior to joining Dentsu, he has worked in various leadership positions with NTT Data, Microsoft, and the NHS. In his most recent role as Data Director of ZainTech, he was recognized for significantly contributing to an evolutionary leap in doubling data capability and building a delivery excellence framework. He was also the winner of the Data 50 Awards 2017 and Tech Leaders 2017 among his industry accolades.
Tarek Daouk, CEO of Dentsu MENAm said, “I am thrilled to have Omar join the Merkle MENA leadership team. His significant industry expertise, best-in-class experience, and thinking from leading technology companies driving large-scale digital transformation is critical in today’s environment as we expand and optimize our offering. His leadership will be instrumental in ensuring our business is organized to continuously evolve to meet our customers’ expectations.”
Khan said, “It is a really exciting time to be joining Merkle as it continues its expansion across MENA and rapidly builds its reputation as a leader in customer experience transformation. I was drawn to Merkle by my genuine belief in their proposition, and that of the wider Dentsu network, as being an agency built for the future and one that is responding to what clients are looking for today. I am looking forward to working with clients to navigate complex data and technology decisions, and with an innovative team of experts to deliver on Merkle’s vision to be at the forefront of analytics and technology-driven performance marketing.”