With its latest OOH campaign launch, MG Motors aims to bridge the gap between its consumers and management.
In a bid to reinforce its brand presence in the KSA, MG Motor, along with Havas Middle East, launched a new campaign that leveraged top-tier resources. In a bold move, the Managing Director of MG Motor Middle East, Tom Lee, took to social media to publicly address the concerns of customers in the Kingdom and shared his direct contact number, in an effort to have the public reach out to him directly.
This hands-on approach provided a platform for customers to voice their concerns and instilled confidence that every situation, feedback, and query for the brand, received personal attention with immediate solutions provided directly by MG Motor’s senior management. The initiative was complemented by an out-of-home takeover where the WhatsApp number was prominently advertised across three major cities in the Kingdom: Riyadh, Jeddah, and Dammam. Critical cases that emerged through the MD's WhatsApp channel were promptly identified and resolved with immediate effect. The team assisted individual car owners, addressing concerns promptly and directly, demonstrating a high level of dedication to customer satisfaction.
Commenting on the PR launch, Tom Lee said, “Customer satisfaction remains at the forefront of our business. With a deep understanding of our Saudi customers, their preferences, and aspirations, we are driven by a passion for service excellence as we embark on this journey further to refine our services and products in the Kingdom.”
The initiative also involved the introduction of new Social Media handles and the creation of market-specific content, designed to resonate with local tastes and preferences. Under the slogan "Driven by your passion" (القيادة شغفك), and a renewed focus on customer-centricity, MG Motor is poised to redefine the automotive experience in Saudi Arabia.