YouGov has released the Biggest Brand Movers - the top brands with a significant increase in positive consumer brand perception across YouGov brand index metrics between Q4 2021 and Q1 2022 in the UAE and KSA.
British international-based market research and data analytics firm, YouGov released a ranking of ten brands that have registered significant growth across most brand metrics amongst consumers in MENA.
Between Q4 2021 and Q1 2022, numerous brands experienced statistically significant positive movement among UAE or KSA consumers across brand index metrics of YouGov. Microsoft topped the list in the UAE and Al Batal in the KSA.
Top 10 Biggest Brand Movers in the UAE, Q4 2021 vs Q1 2022
Top 10 Biggest Brand Movers in the KSA, (Q4 2021 vs Q1 2022)
The ranking is based on a list of metrics that were monitored between Q4 2021 and Q1 2022. Metrics considered are:
Brand Health Metrics
Purchase Funnel Metrics