The region’s first-of-its-kind tokenized awards will be honoring innovation, creativity, and success in modern marketing.
MMA Smarties Awards is an annual competition honoring outstanding innovation, creativity, and success in marketing that results in significant business impact. It is renowned as the world’s only global mobile marketing awards program that recognizes leaders, brands, agencies, and tech providers that use technology to pioneer new approaches in modern marketing.
The competition for this year’s MMA Smarties MENA Awards program started on March 1st in the MENA region and submissions have reached a record number compared to previous years. This year the awards will be given in a unique NFT format also known as ‘Smarties MENA into the Metaverse’, the first tokenized awards in the region. Istanbul-based artist, Efe Balun, will create 4 exclusive animated artworks representing the Smarties trophy categories (Bronze, Silver, Gold, and Industry Awards). All winners will own unique artwork.
Melis Ertem, Regional Director, MMA MENA, and Turkey commented on the initiative, “We are thrilled to be the first NFT Awards in the region. As the future of marketing association, going through web 3.0, the metaverse is thought to be the biggest opportunity in advertising since mobile by most of the authorities. We are thrilled to be able to give our Smarties trophies both in physical format and in NFT format. I would like to thank all the agencies, brands, networks, and technology providers who have submitted to our awards program. We are seeing creativity and innovation taken to a new level!’’
The cases submitted to MMA Smarties MENA will be evaluated by an esteemed jury consisting of 45 MENA Marketing thought leaders from brands, agencies and marketers in the region. The categories are divided to be voted by 4 different jury groups to minimize conflict of interest. The campaigns will be evaluated across 4 key themes – Media, Marketing objectives, Technology, and Business Transformation.
Jury Members Voting- Brand Experience, Lead Generation, Product/Services Launch, VR/AR/MR, Gender Equality.
Jury Members Voting: Consumer Promotions, Social Media Marketing, Mobile Search, Cross Channel Integration, Customer Experience, Contextual Native Advertising, E-Commerce (Pivoting During the Pandemic), Social Commerce. Categories are:
Jury Members Voting: Location-Based Services, M-Commerce, Mobile App, Gaming/Gamification/E-Sports, Inclusivity (During the Pandemic), Social Commerce.
Jury Members Voting: Data/Insights, Video Advertising, Innovation, User Generated/Influencer Marketing.
The jury and the short-list is released on the Global website: here. The winners will be announced at the gala event in Dubai on May,17.