Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
- No more profile videos on Facebook; as of February 7 all users will have to revert to static profile pictures
- Introduces new safety measures to limit harassment in VR
- Adds new restrictions on Profile Images by removing all profile image frames (except the ones approved by partners)
TikTok
- Launches 'Instant Page', allowing advertisers to create fully customizable, lightning-fast landing pages for their brand
- Launches 'TikTok Tactics’, a course that teaches advertisers how to leverage the platform for brand promotion and development
- Partners with Zefr to assure brands that their ads won’t appear next to offensive content
- Updates its Community Guidelines, with new additions to eliminate dangerous content from feeds to reduce self-harm
- Adds a new display for Lives, allowing users to subscribe to Live directly from their profiles
- Updates its Poll stickers to include up to 4 answers
- Enhances Reels options to allow users to convert their story highlights into Reel clips
- Increases accessibility features, improving the in-app experience for visually impaired users
- Updates its Ads Manager, adding new data tracking options and an ‘Events Manager’ dashboard
- Is testing a new option to allow DMs directly from tweets
- Expands the test of downvotes (allowing more users to downvote tweet responses)
- Tests playback media controls, allowing users to speed up or slow down video clips
- Overhauls DM functionalities with its acquisition of messaging companies Sphere and Quill
- Launches a new 'Bot' label to identify the accounts that are automated
- Sunsets its LinkedIn Lite app after being deemed redundant and lacking advanced features
- Is testing giving users the option to switch off political posts and other content from their feed
- Is supporting freelancers with a new 'Services' tab that allows them to add the services they provide to their pages for people to easily find them
Snapchat
- Adds 'CatalogPowered Shopping Lenses' for users to virtually try on multiple products within a single Lens
- Finally allows username changes
- Adds a new Snap Map safety feature for users to share their live location with their friends and family
- Launches midroll ads for Snap Star Stories, for creators to generate revenue from the ads they insert into their stories
- Adds a new Snap Map event feature, allowing users to discover nearby events in partnership with Ticketmaster
YouTube
- Introduces a dedicated Shorts section on channels.
- Introduces a new ‘Offers’ tab on Google Play to highlight the latest deals on games & apps
- Adds new Exposure Frequency controls for advertisers to manage the frequency of exposure to their CTV campaigns
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