Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
Facebook:
- To introduce ad text optimization using the latest AI technology to highlight the most relevant text according to individual user preference
- Rolls out new timeline animated reactions, including confetti and emojis
- To display IG Reels on the main FB app in order to get higher exposure
- Tests newsletter platform ‘Bulletin’ as of part larger suite for independent writers & content creators
- To add ‘Threads’ feature to Pages of public figures, which will be able to link different posts together in a thread
- Introduces ‘Soundmojis’ to Messenger
Instagram:
- To show you ‘suggested posts’ on your timeline from accounts you don’t follow
- To experiment with video feeds, including an option that could show users recommended full-screen videos in their homepage
- To roll out ‘Limits’ new anti-harassment tool, allowing users to restrict unwanted comments and messages
- Makes Stories drafts available to all
- Adds auto captions for timeline posts
- Launches caption translation to stories, allowing users to get instant translations
- Introduces ‘Collab’ co-authoring tool, allowing two or more creators to be credited in Feed and Reels posts
Twitter:
- Rolls out feature to share tweets to IG Stories
- Adds 15-second video views to its ad options as part of a revamp for its premium offerings
- Begins tests for ticketed spaces & super follows, bringing the first of the new paid features to life
- To introduce their own ‘Close Friends’, allowing users to communicate with a selected group of followers
- Gets rid of Fleets, citing a new focus on audio-only features
- Tests Professional Profiles, giving users the option to assign themselves as either a 'Business' or 'Creator' profile
- To introduce voice effects to Spaces including voice pitch modifier and echo
TikTok:
- Introduces ‘Jumps’, third-party integrations allowing creators to link mini-programs and services to your videos
- Officially extends max video length, allowing users to create videos of up to three minutes
- Launches ‘Resumes’, an innovative format to showcase applicants’ creativity
- Revamps livestream features, adding new event cards and a redesigned Q&A
YouTube:
- Updates unlisted videos policies, automatically making them private after a security update
- Releases ‘New to You’ discovery feature, showing users content that they have literally never seen before
- Introduces achievement cards for creators, awarding them recognition after reaching meaningful milestones
- Expands Shorts beta to the Middle East, allowing UAE users to create catchy clips on YouTube’s direct replica of TikTok
Snapchat:
- Announces deal with Universal Music Group to make their music catalogue available to be used in snaps
Google:
- Begins testing live shopping tool, allowing users to shop featured products within videos from selected creators
WhatsApp:
- To improve media sharing quality, allowing users to opt for higher quality media transfers
- Tests multi-device connections, allowing users to use the app on multiple devices even if their phone battery is dead.
MORE IN Industry
