Insights
Industry
Social media platforms move as fast as their users. Every month, Netizency's Digital Analyst Carlos Estrada-Ruiz shares with Communicate all the relevant updates for your business so you don’t have to look for them yourself.
- Facebook Reels are now available worldwide—with a caveat.
- Tests banner, sticker, and full-screen Reels ads.
- Is moving all its navigation options to the left side of the screen.
- Meta partners with Zefr to improve brand safety in ads where brands will choose where their ads can appear on both Facebook and Instagram.
- Adds reactions to Reels.
TikTok
- Publishes a ‘What’s Next’ report that includes insights on key trends as well as emerging conversations in 2021.
- Adds a 10minute-long video option.
- Adds ‘Agency Center’ where creators will be able to request guidance from talent agency experts.
- Adds Search Ads where users will now get to see sponsored content related to their query.
- Shuts down its IGTV app to focus video content on the main platform
- Rolls out auto-captions to increase accessibility
- Shuts down Boomerang and Hyperlapse apps
- Tests Parental Control tools including a Family Center, allowing parents to supervise and manage their child’s usage and access of the app.
- Adds optional algorithm-free feeds with chronological order.
- Is testing a 3 in 1 feed to create a full-screen feed with all types of content including posts, stories, and reels.
- Is testing a ‘Scheduled’ sticker to promote your event.
- Allows you to tag products in your Instagram posts
- Tests a new Podcast tab
- Launches ‘Twitter Shops’ experiment
- Adds the Latest Tweets tab to get a chronological timeline with a tap.
- Adds a monetization feature with virtual gifts for creators to generate income.
- Launches Creator Dashboard to help creators track the money they’re making with various income streams.
- Is testing OnImage description whereby when you tap on the ALT button a smaller window with a text description of the image opens.
- Is testing audio clips in Spaces and letting users share, create, and edit out Spaces content.
- Adds a create your GIF option; just tap on the GIF creation option, record, & post.
- Tests new Analytics for Spaces.
- Adds a search button to DMs with a filter
- Is working on a new post analytics tool where you will get specific details on who is reading your updates and will be able to filter by industry, location & more.
- Launches a new group for its marketing partners aiming to support digital marketers by sharing industry news, interviews, updates, etc.
- Acquires marketing analytics company Oribi will boost the platform’s marketing solutions offering.
- Adds newsletters to Company Pages
YouTube
- Adds detailed insights for Shorts; Live & regular videos will soon be available on YT Studio.
- Adds Shorts Cards dedicated to artist channels, the card will highlight their popularity among Shorts users.
- Adds new features to Live Stream where it will allow users to go live together and notify viewers about it with live rings.
- Is launching a TV show & movie tab that allows users to watch them for free.
- Introduces a new ‘Offers’ tab on Google Play that will highlight the latest deals on games & apps.
- Adds new Exposure Frequency controls so that advertisers can manage the frequency of exposure to their CTV campaigns.
- Updates Search algorithm reviews where it shows users credible reviews by highlighting ones that meet certain criteria.
- Adds a new Discover tab that will serve as a new navigational tool to help improve content & communities’ discovery.
Snapchat
- Adds location landmarks to AR
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