Today, people are talking about the world being engulfed by the digital forum – all communications are part of the digital era. All shouts of communication seem to be of the “digital” kind and the favorite phrase in everyone’s vocabulary is ‘digital marketing’.
Why then do we still see print media in the market? Why is there a display of ads on dailies, periodicals, outdoor billboards and TV channels? This is questionable, but the answer is complex yet simple.
For marketers today, understanding the integration of both traditional and non-traditional methods is the bull’s-eye.
Many businesses and institutions have learned it the hard way: what works for traditional print marketing does not work as well on the web or on social media sites or in the television arena – and vice versa.
Although there is no perfect formula for creating a successful integrated marketing campaign, there are steps that can be taken to maximize viewership: