PHD Named Media Network of the Festival at Cannes Lions Awards 2020 & 2021
The accolade, known in any other year as ‘Media Network of the Year,’ reflects two years of award-winning work covered in the show.
PHD was shortlisted 15 times – more than any other agency that entered the Media Lions. Shortlisted work spanned multiple clients including Diageo, Volkswagen, Audi, Google, HSBC, Netflix, Lotto New Zealand and non-profit organization Sandy Hook Promise.
The work came from all parts of the PHD network, spanning six PHD offices: Auckland, Dublin, London, Paris, New York, and Stockholm.
To view the shortlisted work visit the PHD Shortlisted Work 2020/21 Showcase using the password: PHDshortlistedwork
Along with the top accolade, PHD was also awarded five Media Lions – two Gold and three Bronze – for their work with Volkswagen and HSBC.
Media Lions – Gold
- Use of Print/Outdoor: ‘Media That Eats Pollution’ for Volkswagen’s ID.3 (PHD UK)
- Use of Print/Outdoor: ‘Addressing the “No Fixed Address” Problem’ for HSBC UK (PHD UK)
Media Lions – Bronze
- Automotive: ‘Media That Eats Pollution’ for Volkswagen’s ID.3 (PHD UK)
- Automotive: ‘The No Show Room’ for Volkswagen’s Passat Alltrack (PHD Sweden)
- Use of Stunts: ‘The No Show Room’ for Volkswagen’s Passat Alltrack (PHD Sweden)
Philippa Brown, PHD Worldwide CEO, commented: “These remarkable achievements are testament to the bravery of our clients and the creativity of our teams around the world. Creativity is one of our top four priorities – as well as one of our values – and these accolades demonstrate our commitment to driving the creative agenda in media.”
In addition to the awards, PHD is streaming ‘A Marketing Midlife Crisis’ film and interview with Mark Ritson, available on demand at Cannes Lions Live for members and passholders.
The keynote coincides with the pre-launch of PHD’s latest book, Shift | A Marketing Rethink, which includes a contribution by Ritson and considers the impact a midlife crisis has on the consumer/marketer relationship, as well as looking at the wider issues the industry is facing. PHD’s Cannes Lions session brings this to life through the lens of a fly-on-the-wall style therapy session before speaking to Ritson himself on how the marketing industry can lift itself out of it.
