Publicis Groupe Dominates Dubai Lynx Awards 2023

With 11 Grand Prix, 18 Gold, 21 Silver, and 31 Bronze awards, Publicis Groupe claimed a total of 81 awards at the Dubai Lynx which, after a three-year hiatus, returned on March 14.

In addition, Leo Burnett was honored as the Network and MENA Agency of the Year, becoming the only agency in the region to claim these titles at both Dubai Lynx and MENA Effies. A similar feat was achieved by Saatchi & Saatchi as it was named #2 Network and MENA Agency of the Year at both these awards. Meanwhile, Starcom was named the Media Agency of the Year and Prodigious received the Lynx Palm Award.

The Groupe earned 11 Grand Prix awards across a broad array of disciplines, formats, and platforms ranging from Creative Commerce to Healthcare, Direct to Social & Influencer, and Mobile to Digital.

Here is the breakdown of the Grand Prix won by Publicis Groupe:

Category	Title	Brand	Product/service	Agency
Creative Commerce	Hidden Room	Home Box	A new collection range for domestic workers	Leo Burnett, Dubai
Creative Strategy	Time to Read	Kinokuniya Book Store	Reading Initiative	Saatchi and Saatchi, Dubai
Design	The Not Hot Periodwear Collection	Always	Feminine Care	Leo Burnett, Beirut
Direct	Self-Check Out	K-Lynn	K-Lynn	Leo Burnett, Beirut
Digital	The Drive Thru School	Mc Donald’s	Mc Donald’s	Leo Burnett, Dubai
Glass: The Award for Change	Al Aziya	Emirates NBD	Emirates NBD	Leo Burnett, Dubai
Grand Prix for Good	Dirty Laundry	Abaad Resource Center for Gender Equality	Gender Equality NGO	Leo Burnett, Beirut
Healthcare	Empty Plates	UAE Government Media Office	Ramadan CSR initiative	Saatchi and Saatchi, Dubai
Industry Craft	The Call of Adventure	Jeep	Jeep	Publicis Middle East
Media	Time to Read	Kinokuniya	Reading initiative	Saatchi and Saatchi, Dubai
Social and Influencer	Empty Plates	UAE Government Media Office	Ramadan CSR initiative	Saatchi and Saatchi, Dubai