Integrated full-service agency, Publicis Middle East has started 2016 with a three wins. It has been tasked with the The Sharjah Investment and Development Authority’s (Shurooq) Al Noor Island project. The agency’s scope of work for this assignment covers strategy development and creative functions, while its subsidiary agency, Optimedia Middle East, will be responsible for the media strategy, planning and buying. Publicis Middle East is also charged with spearheading Al Noor Island’s launch via a three-stage toolkit deployment that includes the creation of launch, winter, and summer campaign master visuals.
The second win for the agency is Wyeth Nutrition’s S26 Gold brand. With immediate effect, Publicis ME will take over the communications for the brand from strategy to creative concepts and execution, including a comprehensive content marketing plan.
Wyeth Nutrition develops premium products, scientifically designed to provide nutritional support for babies and young children. Nestlé SA acquired Wyeth Nutrition in 2012.
Continuing its relationship with Nestlé, Publicis ME Dubai entered and won The Google Creative Academy’s Dragon’s Den Pitch-Off, held at the Googleplex in Mountain View, California, in November 2015. The competition brought together eight global Nestlé brand builders who competed for the chance to win Google’s creative and technical support for the development of a mobile-first brand campaign. As a result of this win, Google is now developing a prototype of the winning idea, conceptualized by Nescafé Middle East and Publicis ME Dubai.