Red Havas Group, the micro-network of borderless merged media agencies, announced the global launch of SWAY, an end-to-end influencer marketing service designed to help clients drive authentic, engaging, and effective brand conversation through influencers.
SWAY by Red Havas works with PR, social, and experiential marketing teams within the agency to develop creative social-first marketing campaigns with influencers that deliver tangible business impact. The practice’s conception globally is the result of increasing recognition of influencer marketing as a performance channel and encompasses centers of excellence in Australia, Asia, Europe, North America, and the Middle East.
Commenting on the launch, James Wright, Global CEO at Red Havas Group and Global Chairman of Havas PR Global Collective said, “More brands than ever before are adapting their broader strategy and communications to include significant influencer activity. Some even put influencer marketing front and center, recognizing them as a full-funnel marketing channel. It’s no longer about just a paid transaction. Brands are building long-term relationships with influencers who are advocating their messages and experience.”
Dana Tahir, Managing Director at Red Havas Middle East said, “SWAY empowers us to leverage the technical prowess of the Red Havas network, combined with deep local understanding, to guarantee unparalleled influencer campaigns to our clients, both at a regional and worldwide scale. The role of influencers, particularly in the Middle East, holds paramount significance as they have the ability to bridge connections and foster authentic engagement, establishing a profound impact on the audiences they reach.”
SWAY by Red Havas offers an end-to-end solution for influencer marketing, with an approach that includes:
• Five-step best practice framework from identification to measurement
• Strategic cadence roadmap with a focus on long-term, authentic relationships • Defined roles of channel for all social media platforms
• Advise and brand reputational management for new and emerging technologies and trends • Access to best-in-class data and social tools and close working relationships with industry partners
• Custom-built proxy measurement frameworks for robust campaign evaluation and reporting