Omada, the performance-based digital marketing and e-commerce group signed a strategic and exclusive partnership with the most prominent media arm in the Middle East - SMC.
Performance-based digital marketing and e-commerce group, Omada and Saudi-based media and advertising company, SMC have come together in a strategic partnership. This will enable both companies to collaborate on marketing and managing digital advertising sales and native solutions to propel the growth of SMC.
By combining Omada’s strategically assembled suite of ad-tech solutions, such as Gecko - a native advertising engine - with SMC’s audience, publishers will experience an increase in engagement and readership, and establish new revenue streams. Additionally, SMC will act as an exclusive representative for INK Worldwide, a network of publishers offering brands different audiences that want to reach and engage within the MENA region, such as Zawya, ET bilarabi, Ounousa, Sohati, and many more.
“Omada is on a mission to collaborate with partners who understand the full potential of publisher ad tech. We are honored to sign a strategic partnership with the most prominent media commercial arm for the Middle East, SMC. Their understanding of the digital ecosystem and the need to perpetually grow their tech stack makes our partnership stronger. Our collaboration will drive strategic and sustainable growth”, commented Patrick Samaha, the CEO, and Co-founder of Omada group of companies.
“SMC is continuously looking for new opportunities and growth,” also added Mr. Khaled Waleed Al-Khudair, the CEO of SMC. “This partnership would open new horizons for clients and publishers in the media and advertising industry to use modern digital solutions or MarTech services provided by SMC. Digital advertising is continuously changing; our goal is to stay ahead and utilize new tech tools to serve our partners and develop this sector.”