The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’ own apps and websites.
Snap Inc. unveiled AR Enterprise Services (ARES), a new enterprise solution to enable businesses to integrate Snap's augmented reality (AR) into their owned and operated channels at scale.
ARES’ inaugural offering is for retail, and among the first group of customers are Goodr, Princess Polly, and Gobi Cashmere. Each of these companies has been using various products from Fit Finder to AR Try-On, which are features that make up Snap's new Shopping Suite.
“Over the last decade, we've been hard at work bringing fun and personal AR experiences to Snapchatters. In the next decade, we’re excited to take our world-class AR technology to businesses' websites, apps, and even into their physical locations,” said Jill Popelka, Head of AR Enterprise Services of Snap Inc. “We look forward to making the shopping experience more delightful for consumers and transforming businesses around the world with AR Enterprise Services.”
In MENA, Snapchatters continue to adopt AR in various aspects of their lives whether it’s in fashion & beauty, entertainment, sports, or even culture. In markets like Saudi Arabia and the UAE, interacting with products that have AR experiences leads to a 94% higher conversion rate, while an average of 80% of consumers expect and desire to use AR as a practical "tool" in their everyday lives and 85% of MENA daily users interact with lenses every day, according to Snap.
ARES unifies Snap’s AR technology with technologies from Snap’s acquisitions of Vertebrae, Fit Analytics, and Forma over the last two years, which built the groundwork for Snap’s AR enterprise offering.
The Shopping Suite is ARES’ first solution, a suite of products and services which provides 3D Viewer, AR Try-On, and Fit Finder, embedded directly inside retailers’ own apps and websites. ARES’ Shopping Suite will be widely available to customers in Q2 and includes AR shopping for apparel, footwear, and accessories. Shopping Suite also includes:
According to Snap Inc, internal data, ARES is already seeing promising results from early customers using Shopping Suite features: