Impact BBDO and WOW Social alumnus will oversee social media strategy for the agency.
Nadim Nachawati has joined Socialeyez as an Associate Director where he will oversee social media strategy as part of his appointment to the agency's executive board.
In his new role, Nachawati will be in charge of helping clients achieve impact-led results across the region. He will be integral to maintaining business while also looking to lead growth for the agency, which counts ENOC, RTA, and Dubai Culture as its clients.
Having worked across a wide portfolio of local and global brands including Nespresso, Sony, Etisalat, and Turkish Airlines, Nachawati is a master at connecting and engaging with target audiences, while maximizing engagement – and in turn, is adept at developing concepts that have the ability to turn into social media trends, while talking value and brand advocacy.
Nachawati joins from WOW Social where he was Head of Social, helping clients develop and execute social media strategies through competitive research, platform determination, benchmarking, messaging, and audience identification. Having previously led client services as an Account Director at Impact BBDO, he is well placed to understand the challenges facing today’s Social Media professionals.
Commenting on his appointment, Nachawati said in a statement, “I'm excited to take the lead on one of Socialeyez's most dynamic units as an Associate Director. I've been on the hunt for an agency that reflects my energy and passion for social media marketing; I can't believe I can finally say: "I'm home." You'd think [that] after 10+ years working in this industry, you'd have discovered everything there is to it only to realize you've just scratched its surface.”
Nachawati reports to Managing Director Tarek Esper.