Following an extensive pitch process with a heavy focus on both planning and buying capabilities that was carried out over the duration of a year, Starcom Egypt has been appointed to handle the Etisalat Misr account. The pitch involved Starcom and four of Egypt’s top agencies. The incumbent agency represented Etisalat Misr for over 11 years.
Etisalat Misr is a subsidiary of Etisalat group, which entered the Egyptian market in May 2007.
The agency will manage the full scope of media services across Egypt including strategic planning, media buying and customer engagement and is effective immediately.
Hossam Omar, brand management and marketing communications expert at Etisalat Misr says in a statement: “We are looking forward to this journey with Starcom, who has a profound expertise in integrated communication strategies and execution in a rapidly evolving media landscape.”
“We are extremely honored to have Etisalat as a part of the Starcom family in Egypt. Etisalat’s forward thinking and disruptive outlook on the industry makes it one of the most prestigious, dynamic, and exciting pieces of business to work on,” adds Sara Metwally, GM of Starcom Egypt.