"The Zero Fear Project" at F1 Jeddah Empowers Saudi Street Artists
As a supporter of the F1 in Jeddah, Lipton Iced Tea dedicated a 540-meter stretch of the F1 walls to serve as a platform for Saudi street artists to unleash their creativity.
Recognizing the challenges faced by emerging street artists in finding platforms to showcase their talent, Lipton Iced Tea announced the launch of its purpose-driven program, "The Zero Fear Project." Its mission is to support the journey of street artists by providing them with the tools they need and amplifying their visibility.
Leading the charge in this artistic endeavor is the illustrious Noura Bin Saidan, who has transformed 350 meters of the track with her breathtaking artwork. Joining her are Yazeed-M Al-harbi, Ahmed Al Bawazeer, Becs, and Slog Two, each contributing their unique flair to the canvas, encapsulating the spirit of Saudi Arabia's art scene. The art can be spotted at the main parking fence facing Al-Malik Road next to the F1 Circuit and will be up for three months.
Noura Bin Saidan commented on the initiative, “It was a beautiful opportunity because it was the first time I painted an area of more than 600 square meters in just five days.
This work will truly help in infusing beauty on the streets of Jeddah. Thank you, Lipton, for this wonderful opportunity and for giving local artists an avenue to showcase work they are proud of.”
Adding a dynamic twist to the collaboration, Lipton Iced Tea has partnered with Aseel Al Hamad, a female race car driver, to drive over Saidan’s artwork, leaving tire tracks spelling out "Zero Khauf." This intersection of art and racing underscores the theme of fearlessness and resilience, driving home the message that with a little imagination and courage, any obstacle can be overcome.
Yazeed M Al Harbi one of the contributing artists, expressed his gratitude for the opportunity, stating, “As a graffiti artist, I am always constantly looking for ways to express myself and communicate with others through my art. Graffiti art is the art of making walls speakable - full of life and art. When Lipton Iced Tea Company allowed us to transform the walls of Formula 1 into a vibrant canvas using graffiti art, it seemed like a great opportunity with a vast area that needed an imprint of our art. Just as Lipton Iced Tea is about positivity and sunshine, street art for us is not just about making all the walls beautiful but also bringing friends and artists together to celebrate.”
Commenting on the initiative, a spokesperson for Lipton Iced Tea stated, "Beyond marketing research, our decision to invest in street artists stems from a commitment to supporting meaningful causes and empowering emerging talents. We recognize the challenges faced by street artists and are proud to champion their cause, promoting a culture of creativity and fearlessness."
