The report is designed to help the community stay safe while having fun on TikTok.
Fostering an environment where creative expression thrives requires that social platforms also prioritize safety for the online community, and especially younger community members. In this spirit, TikTok has launched a global report to better understand young people's engagement with potentially harmful challenges and hoaxes.
While not unique to any one platform, the effects and concerns are felt by all, which is why TikTok set about to learn how it might develop even more effective responses as it works to better support teens, parents, and educators. It also hopes to contribute to a wider understanding of this area.
The study surveyed more than 10,000 teens, parents, and teachers from around the world and commissioned Praesidio Safeguarding, an independent safeguarding agency, to write a report to capture key findings and recommendations. The report, written by Dr. Zoe Hilton, Director and Founder of Praesidio Safeguarding, can be read here.
TikTok also convened a panel of 12 leading youth safety experts from around the world to review and provide input into Dr. Hilton's report, and partnered with Dr. Richard Graham, a clinical child psychiatrist specializing in healthy adolescent development, and Dr. Gretchen Brion-Meisels, a behavioral scientist specializing in risk prevention in adolescence.
Online challenges. Online challenges or dares typically involve people recording themselves doing something difficult, which they share online to encourage others to repeat. The majority are fun and safe, such as the Ice Bucket Challenge or #BlindingLightsChallenge, but some promote harmful behaviors including the risk of serious injury.
Suicide and self-harm hoaxes. Some challenges are hoaxes. A hoax is a lie intentionally planted to trick people into believing something that isn't true. The purpose of a malicious hoax is to spread fear and panic.
What TikTok is doing to build on existing safeguards
Strengthening protection efforts
Offering new resources to support the community
Through this first step and the encouragement of discourse on the subject, TikTok aims to use this work with world-leading experts to make a thoughtful contribution to the safety and safeguarding of families online. TikTok will continue to explore and implement additional measures on behalf of the community.
Read the full report here.