Agreement covers a renowned repertoire in one of the fastest-growing and most dynamic music markets.
Rotana Music Group and TikTok have announced a licencing agreement around Rotana’s massive Arab music catalogue.
Rotana’s portfolio includes many of the most prominent artists across the Arab world while TikTok is hugely popular across the Middle East and North Africa.
Salem Al Hendi, CEO of Rotana Music Group, said in a statement, "We at Rotana are very thrilled with this licensing agreement, which will facilitate Arab music reach into the MENA music industry and young communities. The creative culture in MENA is so vibrant and diverse, and this agreement will enhance the exchange of music content while promoting and supporting local artists on a proven leading platform for short-form videos."
Hari Nair, Head of Music - Middle East, Africa, and South Asia at TikTok, said, “As TikTok continues to grow across the Middle East and North Africa, becoming a cultural force in the region, we’re delighted to bring the biggest independent catalog to our platform. Rotana Music Group represents some of the greatest names in music, spanning multiple genres and countries and we know our community will be inspired by this repertoire for their own video creations. TikTok is committed to licensing and ensuring a broad, diverse range of sounds in our library for our global community to enjoy.”
Established in 1993, Rotana Music Group is headquartered in Riyadh, Saudi Arabia, with branches in Jeddah, Dubai, Kuwait, Cairo, and Beirut.