WARC revealed the Effective innovation Report – Lessons from the 2019 WARC awards, which highlights the key innovation trends for effective marketing.
The report itself includes opinions from judges who highlights the ideas that have transformed a business or disrupted category conventions and delivered major results. The WARC awards feature some of the marketing industry’s most original and innovative thinkers as it is a global search for next-generation marketing effectiveness.
WARC’s Lucy Aitken, Managing Editor, Case Studies, said in the statement, “Following our analysis of the winning entries, we see that there’s a shift away from marketing via algorithm towards real human insights that can power effective communications, as well as desirable products and services for consumers that offer genuine convenience and solve problems.”
According to WARC’s Effective Innovation Report, there are three key trends within the spectrum of marketing innovation that should be utilized by the advertising industry to derive the most value and output: