Havas Middle East ranks second in Media, Leo Burnett is the only MENA agency in the Effective 100 creative agencies listing, and Impact BBDO makes the top 10 in Creative.
WARC wrapped up its series of rankings for 2023, with several MENA agencies making their mark on the prestigious global index of creative, effective, and media excellence in advertising.
Starting with Media 100, Havas Middle East proudly came in second place globally, right on the heels of EssenceMediaCom New York, with 210.7 points. The agency's "Liquid Billboard" campaign for Adidas delivered once again, also coming second in the media campaigns ranking. Further down the list, Initiative Dubai came in at #30.
Then, in the Creative 100 ranking, Impact BBDO Dubai grabbed the 9th place in the top 10, with 395.1 points. Havas Creative Middle East came #28 and Impact BBDO Beirut #47. The latter's "Elections Editions" campaign for AnNahar boasts the fourth place in the creative campaigns global ranking, while "Liquid Billboard" arrives 7th and "Despair No More," by Impact BBDO Dubai for TENA, comes 39th.
Last but not least, the Effective 100 is where Leo Burnett shone as the only MENA agency included in the top creative agencies ranking, with Leo Burnett Beirut ranking #11 and Leo Burnett Dubai ranking #26.
Bassel Kakish, Groupe CEO for Publicis Groupe ME&T, said, “Ranking in the WARC Effective 100 is the culmination of a tremendously successful year for Leo Burnett, owed to our amazing talent pool who are driving the creativity agenda for the region. To be included amongst the world’s best is an achievement, and to be the only agency in MENA to be represented is visionary. This only strengthens our resolve to push the limits of creativity excellence further.”
Tahaab Rais, Chief Strategy Officer at Publicis Groupe ME&T, added, “Our collective and consistent focus has been on creating work that isn’t just creative for art’s sake but that’s creative to enable an impact – on the brand, on the business, and on culture. It has helped us create a volume of high-quality innovative and transformational work that has gone to win us Global Agency of the Year at the prestigious Jay Chiats and #1 Agency and Network of the Year at the MENA Effies. These record wins have helped us rank highly in the WARC Effective 100. We look forward to continuing this drive across all our agencies in 2023, with even higher rankings.”
VMLY&R Commerce Dubai was ranked #17 and Momentum Dubai ranked #40 in the Top Effective Digital/Specialist global listing.