Community-based automotive traffic and navigation app, Waze has announced a partnership agreement with Connect Ads - a digital media powerhouse and advertising solutions provider in EMEA - for media representation in UAE and Qatar.
Waze is home to over 140 million monthly active users worldwide and is used in over 185 countries. It empowers communities to surface information including road closures, accidents, weather hazards, and more while helping each other beat traffic.
“Our vision and strategy is always to bring value to our region for the users, advertisers, and brands. We are glad to be chosen by yet another world-class platform. Waze is a great app, not only does it help people navigate smartly, Waze also helps brands create and build awareness around a brand’s location(s); increases customer visits by getting the business on the map, and most importantly, it helps brands connect with customers during meaningful in-car moments.” said Mohamed El-Mehairy, Connect Ads Group CEO.
“We are excited about partnering with Connect Ads in UAE & Qatar. Our audience in the region has grown significantly in the last few years and we are now happy to offer Waze Ads solutions to all brands & agencies. Our platform will help them target drivers on the go in their cars and generate in-store traffic.” said Mathieu GABARD, Head of EMEA & APAC Waze SMB Sales.
Waze is the world's largest community-based automotive traffic and navigation app available in 185 countries that uses crowdsourced traffic data to save drivers time and allow users to report and share anything that is happening on the road.
Connect Ads is a digital media powerhouse and advertising solutions provider based in the EMEA; a multinational company operating in 15 markets in EMEA through 9 on-ground teams. Young, dynamic, and passionate the company has been leading the digital media industry in our region since 2001. Connect Ads has been recently acquired by Aleph Group, a leading Global enabler of digital advertising in more than 93 emerging markets worldwide.