Wendy’s Launches Metaverse Restaurant in Meta’s Horizon Worlds

Brands across the globe are hopping onto the bandwagon of exploring the Metaverse. Wendy’s is no exception; it is the latest brand to open a first-of-its-kind virtual restaurant in Meta’s Horizon Worlds. The virtual space curated by the fast-food chain will feature a replica of the physical store along with a giant statue of the company’s mascot and a basketball court.

In a quote to Meta, Carl Loredo, Chief Marketing Officer for The Wendy’s Company said, “For years we’ve been meeting our fans in unexpected ways and places with our unique approach to social media, gaming, and engagement. We’re excited to take this to the next level by launching the Wendyverse in Meta’s Horizon Worlds and bringing a totally new dimension of access to our fans. Truly a first of its kind, the Wendyverse bridges the best of today with tomorrow to show up for our fans across every world—with a Frosty and fries in hand.”

By creating this experience, Wendy’s is offering new opportunities for fans to interact with the company, its food, and even each other. Within the Buck BiscuitDome which is a segmented space in the virtual world, fans will be able to shoot hoops with a virtual Baconator (a burger on Wendy’s menu), get onto the court, and cut off the net after hitting the winning shot. Visitors will also find hidden easter eggs, including free food, only available in Horizon Worlds.

The experience will pair with a real-life promotion offering all customers at Wendy’s stores a sausage or bacon, egg, and cheese biscuit for the price of a dollar throughout the month of April.