Wunderman Thompson has appointed Pablo ‘Daf’ Dachefsky Executive Creative Director for its Dubai office, overseeing a diverse cross-disciplinary team with disciplines including design, content, CX, tech, and innovation.
Dachefsky joins from PUBLICIS/WYSIWYG Spain, where he recently worked on the famed ‘Moldy Whopper’ campaign for Burger King. He brings more than 20 years of experience in the digital and advertising worlds, having worked on top global brands such as AXA, Burger King, Netflix, Renault, Sony, and Visa, among others. In addition, he has won over 180 international awards at Cannes, Clio, NY Festivals, One Show, D&AD, LIA, and more, along with 30 Grand Prix in the last five years.
Faysal Abdul Malak, Managing Director of Wunderman Thompson UAE, said, "Daf brings an incredibly rich experience in creating groundbreaking and innovative campaigns. As the region keeps rising in creativity, innovation, and tech - it is an exciting time for us as an agency. We are confident that his approach will bring bold ideas to life and inspire growth for our clients."
Malak further added, “I'm a strong believer in finding new ways to get to the boldest ideas and shaping unique customer experiences through data-driven insights. My creative direction style is to always look for a powerful combination of tech, PR shocks, and a touch of gadgetry. I’m looking forward to bringing memorable work to life that will stand out in the region and beyond.”