The 2014 FIFA World Cup and Ramadan, two of this year’s most memorable events, are prominently featured in the MENA YouTube Pulse 2014 Leaderboard’s special listing on the most viewed ads of the past eight months.
The 2014 FIFA World Cup and Ramadan, two of this year’s most memorable events, are prominently featured in the MENA YouTube Pulse 2014 Leaderboard’s special listing on the most viewed ads of the past eight months. Pepsi’s collaboration with Chipsy for Ramadan, which features popular celebrities from various eras of the Egyptian cinema, takes the top spot. Telco operator Mobily’s ad starring Yousef, a Saudi Arabian comedian who conducted spontaneous interviews in the streets of Brazil during the World Cup, comes second. The third spot goes to Gillette’s “#InnerSteel” football themed-ad, featuring Lionel Messi and Roger Federer, followed by STC’s football-related ad promoting its QUICKnet recharge cards. Land Rover completes the board with a short documentary following a renowned Dakar Rally racer’s triumph over the harsh conditions of the Empty Quarter desert with his Range Rover Sport.
Brand: Pepsi and Chipsy
YouTube channel: Pepsi Masr
Creative agency: IMPACT BBDO
Brand: Mobily
YouTube channel: Mobily
Creative agency: Lowe MENA
Brand: Gillette
YouTube channel: Gillette LA
Creative agency: Grey
Brand: STC
YouTube channel: STC
Creative agency: JWT
Brand: Land Rover
YouTube channel: LandRoverMENA
Creative agency: Wunderman
