Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.
While the ROI on Influencer marketing is still debatable, the concept has become a popular medium for brands and advertisers to include in their marketing mix. But where did it all begin? Did it only start recently? Or was it around for longer? Sit back and relax, as Communicate takes you on a field trip through […]
Colors are able to evoke emotions and trigger certain reactions. They can even go as far as subliminally communicating an idea or brand message. These 50 photographs with the hashtag #Red2019 will change the way you perceive the color. Agora images are a free-to-use app social app. The app is for the global photography community, with more […]
In our annual tradition, we are back with list of the biggest spenders of 2016, based on research from marketing consultancy firm Ipsos. The top four remain the same in 2016: Saudi Telecom leads once again, with a 31 percent increase in ad spend, followed by Sedar, Pepsi and Dettol, all of them with increases […]
In keeping with our annual tradition, here’s a list of the biggest spenders of 2015, based on data from marketing consultancy firm Ipsos. Saudi Telecom takes the lead, jumping up from third position with a growth of 45.68 percent, followed by 2014’s leader, Sedar. Pepsi also jumps up one position, coming in at third – […]
To mark the 100-year anniversary of the Coca-Cola bottle, the company is celebrating with a year-long campaign that includes new advertising, a music anthem and a series of art exhibits featuring works from some of the world’s leading contemporary artists including Andy Warhol, Norman Rockwell and Peter Blake. On Nov, 16 1915, the bottle was […]