Search Results for : Friesland

Dawn Metcalfe is a Dubai-based executive coach and trainer who founded PDSi, a company that provides training, mentorship and coaching. She is also the author of two books: Managing the Matrix: The Secret to Surviving and Thriving in Your Organization and The HardTalk Handbook. Metcalfe’s second book is also a certified training programme offered by […]

The consumer VR software and hardware market size globally was $2.2 billion in 2017 It is expected to grow to $4.5 billion in 2018 But, 200 million people worldwide will be using mobile AR in 2018 vs 60 million in 2013 Virtual reality or augmented reality? [Tweet “VR offers an escape from the real world […]

Dubai-based digital agency Kreata Global has launched Correct Media, a specialized division for digital advertising services and influencer relations. The new division will bring the latest in adtech to clients across GCC through the company’s global partnerships and local publisher relationships. Currently, Kreata Global’s roster includes clients such as FrieslandCampina, Malabar Gold & Diamonds, Lulu […]

In typical UAE style, the Dubai World Trade Centre set a Guinness World Record for most participants riding in a virtual reality (VR) roller coaster in one hour. Driven by Samsung, the activity saw 461 participants using Samsung Gear headsets to experience a virtual roller coaster ride in a 4DX theatre at GITEX. While the […]

Effective 2017, FrieslandCampina will work with MEC, Carat, Essence and Pervorm for media planning, media procurement and optimization with the aim of globally improving the effectiveness of its media and marketing investments for its consumer brands. MEC will be responsible for strategic planning and off-line media buying for the FrieslandCampina business group Consumer Products MEA […]