NFTs and the Metaverse have easily become the two areas of huge potential for business and brands. As the most talked about topics, they have created a lot of buzz and also led to a lot of questions. One of them is how are the two co-related. Digital Art Specialist at Virtua, Chantal Asaad, speaks to Communicate about how NFTs can become an asset to brands and marketers already venturing into the world of Metaverse.
NFTs have taken the art world by storm. Traditional and digital artists are quickly leveraging the opportunity. Many museums are currently placing NFT artwork in metaverses such as Сryptovoxels, powered by the Ethereum blockchain. According to The Art Newspaper, Cryptovoxels hosts "art galleries and museums, including San Francisco Museum of Modern Art and the FC Francisco Carolinum Linz, Austria."
The Metaverse is still a pretty new concept, and while only a handful of businesses have already built real solutions in this field, the case for combining it with NFTs could help you advantage of these two trends. In an exclusive interview, Digital Art Specialist at Virtua, Chantal Asaad, speaks to Communicate at the "Innovation Brunch" about how NFTs can become an asset to brands and marketers already venturing into the world of Metaverse.