Chief Creative Officer at Impact BBDO, Ali Rez discusses viral content and the creative elements that influence a campaign's ability to go viral with Communicate at DMConnect's Creative Brunch.
Viral marketing campaigns involve content that rapidly spreads online and generates interest in a product or brand. This content spreads as people share it with their friends, colleagues, and other industry professionals. Dubai Media City in collaboration with Communicate hosted the second brunch under the DMConnect series discussing the "Power of Viral Content."
Communicate sat down with Ali Rez, Chief Creative Officer at Impact BBDO to dive into the creative process of curating viral campaigns while also remaining authentic. Under Rez's leadership, Impact BBDO Dubai bagged the Grand Prix for the Print & Publishing category in the 2022 Cannes Lions, with their campaign called “The Election Edition” for AnNahar Newspaper in Lebanon.