Move signals APS's expansion strategy in the region.
Peter George has been named Managing Director of Amazon Payment Services (APS) for the Middle East & North Africa (MENA). In this critical role, George will lead the team in an ambitious period of expansion for APS in the region by developing partnerships, penetrating new markets, and enabling the digitization of businesses across all sectors of the economy by reimagining payments in the digital sphere.
A proven leader with a passion for building the future of digital commerce, George brings over 20 years of experience in digital services to the role, with a strong background in business development, operations, execution, and growth, and a demonstrated ability to operate in a fast-moving emerging business.
George is a ten-year Amazon veteran and was one of the first employees of the Amazon India team. He started in 2011 as the leader of the Business Development team for Junglee.com, Amazon’s first foray into India. In 2013, George was a part of the Marketplace team that launched Amazon.in as the leader of the third-party selling partners across India. In 2017, he went on to launch Amazon Business (AB IN), Amazon’s B2B enterprise in India, which has since grown to be the largest B2B marketplace in the country, with over 17 million listings and over two million Indian businesses enlisted as customers and shoppers on Amazon.
Prior to Amazon, George had ten years of experience with leading tech companies in India, including Microsoft, Nokia, and Britannia Industries. He completed his undergraduate degree in Mechanical Engineering at the Manipal Institute of Technology, India, and a post-grad in Marketing Management at the Asian Institute of Management, Manila.