Starzplay Sports aims to disrupt live sports streaming in MENA.
Subscription video on demand (SVoD) platform Starzplay has announced the launch of Starzplay Sports on August 12.
The new offering seeks to disrupt the sporting entertainment scene by bringing together the best and most popular live sports events under one platform, integrating the existing breadth of sports channels with an assortment of new sports events such as the Italian League Serie A, and bringing uninterrupted live coverage in all 19 countries that the platform operates in.
Danny Bates, Chief Commercial Officer at Starzplay, said in a statement, “As the pioneer of SVoD in the region and since launching our first sports channel in 2021, building an exclusive portfolio of sports in the OTT space has been our strategic priority. Now, we are challenging the status quo of sports streaming in the region with Starzplay Sports, a platform like no other that will provide sports lovers more reasons to cheer. We are dedicated to ensuring that the best sports entertainment is readily accessible to our subscribers. For this, we leverage cutting-edge technology to bring users a seamless, high-quality experience and the best industry low latency live streaming possible.”
As part of its long-term strategy, Starzplay is building the sports content category into one of its core products, offering the best in sports entertainment to its 2.1 million subscribers across the region. The new Starzplay Sports package will complement the platform’s existing entertainment offering.