Search Results for : Memes

Global social listening and analytics company, Talkwalker, and inbound marketing and sales platform, Hubspot have released the social media trends for 2021. 2020 was a year no one could have predicted, mainly thanks to the impacts of Covid-19. But with regards to the report, Covid-19 is considered as a catalyst that expedited issues, ideas, and […]

Elias Karam, Strategic Planner at Publicis Middle East, explains why you should tap into lighthearted communications in times of crisis, and how to avoid blunders doing it. One of the quotes I found to ring most true in times like these is by Benjamin Franklin: “While we may not be able to control all that […]

Digital Advertising Specialist Chris Gregory-Pasha on how Quibi could disrupt the OTT landscape, or not… Launching a brand new short-form streaming service in the middle of a global pandemic – utter madness or disruptive brilliance?Well, in reality, it’s probably a bit of both… Quibi, for the uninitiated, is the brainchild of Jeffrey Katzenberg, the founder […]

With the ongoing pandemic affecting the globe, social media platform Instagram has partnered with the World Health Organization (WHO) to tackle misinformation being spread online- in an effort to ensure the online community is safe, well informed on COVID-19 and following the appropriate health guidelines. Keeping our community informed With the influx of news being circulated on […]

We asked the professionals in the industry: which city is the most creative? Christopher Ghorayeb, Associate creative director at TBWA/RAAD “Beirut, and I’m not only referring to the creative industry, but to the people themselves. Their inherent ability to transform every problem into an opportunity, is where their creativity lies. With all the challenges they face […]

On Sunday, Epic Games, the developer of online battle royale video game Fortnite, tweeted a cryptic phrase stating: “This is the end.” As of right now, the Fortnite Twitter page is live streaming a black hole, with no tweet left to read and a black icon as its display picture. Much like the snap of […]

Memes are more than a fad. They have become legitimate means of expression, communi- cating an entire cultural idea or theme in a singlevisual (words, sounds, pictures, gestures, etc.) and spreading from person to person. Originally coined in 1976 by evolutionary biologist Richard Dawkins to describe the cultural counterpart of a gene, the term ‘meme’ […]

By Halley Theodore There’s a German word, schadenfreude, that describes one of our basest, yet most satisfying, emotions. Quite simply, schadenfreude is the pleasure we take in the misfortune of others. (Schaden = damage, and freude = joy). It has no real equivalent in English. Off-brand Muppets sang about the joys of schadenfreude in the musical […]

By Jeremiah Rosen Recent documentaries about business scandals are captivating audiences. Take, for example, the behind-the-scenes looks at the infamous Fyre Festival disaster and the disgraced Theranos that have set social media ablaze with commentary and memes. Each company was founded and led by charismatic, well, liars who were convincing enough to dupe unwitting investors […]

75% of the world’s data traffic will be video by 2020. Online video revenue in MENA to grow between 22% and 35% annually until 2021 So yes, users around the world are watching video – a lot more than they ever did, which explains why advertisers are increasingly spending more on digital video. But, much […]

Brad Stulberg gets constant messages from Facebook to come back. It asks him to check in and see what he’s been missing since he stopped visiting in January. “Facebook texts me five days a week,” says Stulberg, 31, a writer from Oakland, California. “I get emails from them daily. It’s supremely annoying.” Stulberg is trying to […]

Nawaf Felemban is a rocket scientist turned management consultant. He recently founded Arabic website, Kasra. As a rocket scientist with Raytheon, he developed advanced algorithms for Military Radars. As a management consultant with McKinsey, he advised CEOs and Ministers on education and healthcare reform. A dual citizen between Saudi Arabia and the US, he worked […]

  Everyone’s favorite go-to website when they want to pass time and/or fuel an unhealthy addiction to pop culture listicles and quizzes, is BuzzFeed. Recently, the website has found itself embroiled in controversy over its editorial standards. BuzzFeed’s only kind of advertising is native advertising and so far – though some may argue this – […]

“To be or not to be,” deliberated Prince Hamlet in Shakespeare’s famous play. While the reference might be too dated for today’s digital age to pay heed to, it is something worth considering when brands decide to be “viral”, or, at least, create viral content. Fortunately – or unfortunately – they can spare themselves the […]

2014 was full of YouTube moments that vaulted into pop culture. In celebration of the people, memes and moments that made up an epic year,  here are the top trending videos for 2014, based on views, shares, comments, likes and more. More than 100 YouTube creators from Japan, Germany, Mexico, France and beyond, collaborated to […]

  Depending on your personality or your personal situation, the future is either a source of excitement or a cause for anxiety. Either way it rarely leaves anyone indifferent. For businesses, it comes loaded with implications, particularly if they need to be ready to react to rapid changes. No strategy has ever been conceived with […]