The 2022 edition of the MENA Effie Thought Leadership featured an exclusive roster of speakers highlighting automation in the age of a post-pandemic era. This year's theme explored new equations in the age of Web3, AI, and Blockchain.
You hear people complaining about tech all day; yet, never have we spent so much time using it. That's the tech paradox: consumers can't live with it but they can't live without it. How can you navigate the fact that people love to hate tech but still want the lifestyle that it creates? TikTok may have found the trick: bring back the fun and create a positive, emotional human experience. TikTok's Head of Strategy, Annie Arsane, opens the floor to discuss emotional connection through content curation to the audience and here's how the debate unfolds: