MENA Effie Thought-Leadership Program workshop shares the strategies that can help advertisers remain agile once the third party cookie phases out.
On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world.
The planned phasing out of third-party cookies by Google, along with Apple’s successive steps towards the end of the Identifer for Advertisers, are bound to have a profound impact on marketing. In this session, Ihab El Yaman, Co-founder and CEO at MEmob+ and Sara Naja, Associate Director at MEmob+ explain what measures advertisers can take to maintain the highest levels of effectiveness when advertising online.
