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MENA Effie Thought-Leadership Program
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Video: The New Paradigm Shift and the New Age of Consumerism
By Communicate StaffTue, Jun 08 2021
MENA Effie Thought-Leadership Program session shares 10 +1 ways in which the pandemic challenged critical truths about our industry.
On May 18, 2021, the MENA Effie Thought Leadership Program - Mediaquest's first in-person event since Covid-19 - kickstarted conversations around marketing effectiveness in a post-pandemic world.
In this session, Sasan Saeidi, Global Client Leader - Nestlé at Wunderman Thompson, argues that organizations need to focus on brand experience rather than customer experience and how to pivot during tough times, among many other things. Watch the full presentation:
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