We asked the industry: When you first heard about programmatic, what did you think it was? Maya Khammar Client Services Director at Publicis Middle East When I first heard about the term ‘programmatic,’ I thought this was it, we’re finished. We’re really going to be replaced by the machines. Instinct will be completely replaced with hard […]
Throughout the ages, tones, topics and styles in content marketing have evolved drastically. Communicate takes a step back and examines how the way we pitch changed over time.