Search Results for : Tarek Miknas

How Covid-19 is changing the business and the industry at large, according to FP7 MENA’s Chief Executive Officer. How is the Covid-19 crisis reshaping the marketing and advertising industry in MENA? The coronavirus has and will continue to restructure our everyday: actions, habits, feelings, need for safety and security, how we connect with others personally and […]

 The WARC Rankings are a global index of creative, effective and media excellence in advertising. The WARC Effective 100 rankings take into account performance across top-tier strategy, marketing and creative shows around the world and are hence the most rigorous rankings. In the 2020 WARC Effective 100 rankings, McCann Worldgroup’s agency FP7 McCann was ranked […]

FP7/DXB has successfully retained Jawwy, the digital mobile brand from STC. Earlier this year FP7/DXB re-pitched for the opportunity to continue its partnership with Jawwy. The new contract ends in April 2019 and includes a full mix of integrated creative services with the main focus of the account to be on performance and social advertising. Leading the […]

Tarek Miknas,CEO, FP7 MENA, on what’s the best and worst thing that can happen in 2016, and his mantra to make it through the year. What’s the best thing that can happen in 2016? The best thing in 2016 would be greater political stability in our region. This is the last year for the Obama […]

“These are times when each entity within the communications ecosystem seeks to articulate its unique contribution to brand custodianship. I ask myself: whom should we believe? And in the midst of uncertainty, I am convinced that what is being played today is a zero-sum game,” says Lance De Masi, president of the International Advertising Association (IAA) […]

  The second session of the IAA Debates was held at the IAA premises on May 18, with industry leaders presenting their views on the subject:“Who Should Lead: Media or Brand Agencies?” The panel, which was made up of industry leaders, Tarek Miknas, CEO at FP7; John Antoniades, CEO at Starcom Mediavest Group; and, Fadi […]